We use Cookies to enhance your experience on our website. By continuing your navigation, you accept the placement and use of Cookies. To learn more about Cookies or opt-out from these services please see our privacy policy



Australia’s largest online fashion retailer increased revenue 150% by acquiring more relevant new customers and re-engaging existing ones.

Download Case Study

Monthly revenue


New customers


Acquisition costs


In order to increase sales in a cost-effective manner, THE ICONIC’s challenge was two-fold — firstly, to acquire new (and relevant) customers, and secondly, to re-engage existing customers after they had made a purchase or navigated away. 


Criteo’s advertising platform automatically identified THE ICONIC’s most valuable site visitors, bidding intelligently to show them personalised creative and product recommendations. Using the company’s advanced optimisation engine, THE ICONIC was able to quickly reach and re-engage customers with relevant content and bring them back to the site for conversion.


  • +145% increase in Monthly Revenue
  • -22% reduction in acquisition costs
  • +150% increase in new customers 
Download Case Study

Make More Sales.

We'd love to show you what we can do for your company.

Let's talk

What's Better Than Digital?

Meeting in person, of course. Check out our list of events to find out when we'll be in your area.

See Events