Fragrance.com continues to expand its partnership with Criteo to garner more Facebook clicks and sales on mobile.
Fragrance.com was eager to increase conversions on mobile devices, as more and more e-commerce transactions are now taking place on mobile.
Fragrance.com signed as one of the early beta testers of Criteo’s Dynamic Product Ads (DPA) solution on Facebook, giving the retailer access to a larger portion of Facebook’s mobile inventory. Criteo is the only DPA partner to offer user-level product recommendations, ensuring a highly personalized ad experience for Fragrance.com’s audience.
Fragrance.com’s DPA campaigns improved both click and sales performance within just 30 days of launch. Its mobile DPA campaigns resulted in:
• +88% incremental clicks
• +68% incremental sales