With a complete view of the consumer across devices and platforms, linked to real-time shopping behavior, Criteo Dynamic Retargeting delivers the most relevant ads and intelligently engages shoppers across touch points.
Universal Match in Criteo Dynamic Retargeting provides precision and 1-to-1 relevancy with an accurate id match. Matching of consumers to their shopping behavior across devices is further expanded through the shared pool of Criteo ids across our network of advertisers.
Criteo ids are based on one-way encryption of an email address or CRM id using MD5, SHA-256, and other state-of-the-art cryptographic functions. Consumers can also choose to opt-out of Criteo ads and set their ad choices at any time. Read more about Criteo’s transparent approach to consumer privacy.
With Universal Match, Criteo Dynamic Retargeting efficiently adapts product recommendations, bidding, and ads for each consumer. In addition to driving sales of recently browsed items, Criteo Dynamic Retargeting predicts consumer interest in new items across your catalog, driving an average of 28% of sales due to new product discovery.
The combination of Universal Match in Criteo Dynamic Retargeting and our direct relationships with thousands of publishers makes it easy for you to extend meaningful, 1-to-1 reach across desktop, mobile web, mobile apps, and social.