We use Cookies to enhance your experience on our website. By continuing your navigation, you accept the placement and use of Cookies. To learn more about Cookies or opt-out from these services please see our privacy policy


Kinetic Design

Maximize your performance marketing results without compromising your brand.

Strike the perfect balance of brand-inspired design and unmatched ad performance.

At Criteo, we continually drive more engagement, more conversions and more ROI through industry-leading performance marketing. And we do this while keeping your brand consistent and visually appealing.

Criteo Dynamic Retargeting with Kinetic Design engages each shopper with creative optimized for that individual, device and channel driving 15% more revenue compared to static ads.

This flexible, patent-pending technology gives you real-time access to all available and relevant inventory in Criteo’s vast publisher network, free from design restrictions like size or layout. Simply put, you control your message and brand experience across the broadest range of digital inventory — and maximize your sales.

Kinetic Design offers you:

A dedicated creative services team

A dedicated creative services team

Our collaborative team of highly experienced design professionals creates your brand-led design foundation quickly and efficiently, and then continuously monitors and optimizes your campaigns.

Unmatched reach & flexibility

Unmatched reach & flexibility

Our unique, automated ad-building technology ensures that your ads display perfectly in any layout or size. As new formats and placement opportunities arise, your ads are always ready to go — with zero delay.

Unparalleled personalized engagement

Unparalleled personalized engagement

We tailor the components and layout of every ad to match the display context and specific phase of that particular consumer’s buying journey — in real-time

How it works

How it works

Consistent Brand Framework
Our experienced designers use your brand guidelines to establish a framework that will be carried throughout your campaigns.

Flexible, Digital Building Blocks
Your essential design elements are broken down into a pool of ready-to-use digital components.

Personalized Customization
For each ad that is served, our technology automatically selects the optimal components for that specific consumer and context (browsing behavior, purchase intent, design preferences, type of device, etc.).

Perfect, Real-Time Alignment
The ads are then rendered on the page in real-time, precisely meeting the size requirements for that publisher.

Trillions of Creative Options Based on Real Data

Kinetic Design combines the best of human creativity with unparalleled data on consumer behavior and intent.


possible design combinations


unique monthly internet users*

*desktop comScore MMX, January 2016, Age 15+


ads served per month


in post-click sales**

**in the 12 months preceding December 31, 2016, core clients

Criteo helps us find the right balance between ROI and branding.

David Nedzela, Co-Founder & Marketing Director at Menlook.com
Read the Results

Perfectly Branded Ads that Drive Sales

Powered by Kinetic Design

Yes, Please