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Case Studies

  • Industry: Electronics
  • Sony is one of the most respected entertainment brands in the world and one of the leading manufacturers of electronic products for the consumer and professional markets. It is known for nonstop technical innovation – an approach that is reflected in both its products and marketing strategy.

  • www.sony.com

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In the two years Sony has partnered with Criteo for performance marketing, their conversion rates have more than doubled year-over-year, while their cost of sales have decreased by 15%. That impressive performance is due in large part to Sony’s adoption of the new enhancements made to the Criteo Engine.


Sony strove to continually improve its e-commerce campaign performance and efficiency – using the most innovative methods to drive sales and revenue while reducing its cost of sales - especially during the competitive holiday season.


Sony’s adaption of the new enhancements made to the Criteo Engine, as well as leveraging key product innovations in mobile and social, enabled their performance to soar and saw their conversion rates more than double YOY, while their cost of sales decreased by 15%.


  • Conversion rate improved by more than 2x YOY
  • Cost of sales decreased by 15% YOY
  • 281% increase in revenue at a 74.6% lower cost of sale YOY during the ultra-competitive Thanksgiving through Cyber Monday period

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