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Jakarta, Indonesia

Criteo Live Jakarta

Mobile-Application Marketing Essentials: Now and Beyond

November 8, 2016

9:30AM – 2:00PM

Mandarin Oriental Jakarta

Jalan M.H. Thamrin, Menteng, Jakarta Pusat, Daerah Khusus Ibukota Jakarta

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Mobile-Application Marketing Essentials: Now and Beyond

With the massive shift in media consumption and mobile’s unique opportunity to get online shopping closer to their consumers, any e-commerce player’s measure of success must include a compelling and seamless mobile applications strategy.

This year at Criteo Live Jakarta, we will help marketers understand how to formulate effective mobile strategies. By dissecting the elements of mobile marketing, this year’s session will highlight mobile best practices and deliver in-market success stories. This is a must attend for any marketer to build their capabilities at winning in mobile.

Sessions will include industry heavyweights sharing insights on:

  • M-Commerce in Indonesia: prospects and challenges
  • How to effectively leverage on mobile analytics
  • Attribution strategies to understand which marketing channels are the most successful for you
  • The success stories (and failures) of your peers


9:30AM Registration & Refreshments
10:00AM Welcome to Criteo Live Indonesia!
Alban Villani
10:05AM The Criteo Edge: Performance Marketing in a World of Mobile Commerce
Nami Trivedi, Alban Villani
10:30AM M-Commerce in Indonesia: Prospects and Challenges
Muhammad Fajrin Rasyid
10:50AM Mobile Marketing in the World of Classifieds
Doan Siscus
11:10AM Indonesia’s Digital & Mobile Landscape, and Importance of Online Audience Measurement
Jonah Ken Tan
11:30AM Coffee Break
11:40AM Panel Discussion: How to Successfully Engage the Connected Customer
Doan Siscus, Italo Gani, Alban Villani, Doni Nathaniel Pranama, Willix Halim, Anna Gong
12:15PM Panel Discussion: How to Effectively Optimise and Analyse Mobile Applications
Paul Michio McCarthy, Tabah Yudhananto, Cédric Delzenne, Weihan Liew
12:50PM Closing Note
Alban Villani
1:00PM Networking Lunch


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